Better Tracking for your Direct Mail Campaigns
With Sona QR codes, you’ll be able to take direct mail tracking to another level. In addition to understanding where, when, and on what devices that scans are occurring, you can also create personalized QR codes to track behavior on an individual consumer basis. With this additional data, you’ll be able to better understand the ROI of your direct mail campaigns, to more effectively optimize segmentation, and to get more immediate signals to measure campaign effectiveness.